SolutionFirst Therapy is a leading virtual therapy platform built specifically for Canadians who are tired of talking in circles—streamlining the entire mental health journey from initial consultation and personalized therapist matching to goal-focused sessions and real, measurable progress that actually sticks.
Client
SolutionFirst Therapy
Industry
Virtual Therapy / Mental Health & Wellness
Agency
Website
Rebrand
Started with a rebrand exercise.
Four Options
Settled on four options.
Client decided to move forward with option one
Motifs
S letter-form
For "Solution"
Speech bubbles
Represents communication / digital
Stacked rocks
Symbolizes equanimity, balance and harmony.
F letter-form
To represent "First". Shown only as a subtle drop-shadow.
The F letter-form doubles as a staircase, representing an upward trajectory.
Being virtual-first therapy I wanted the emblem shape to look like nothing anyone has seen before. Its quirky, a bit odd but unforgettable. Breaking pattern of default/cliche therapy motifs in order to stand out.
